Logo Design Process
AR Northwest; Logo Design
The logo design process is always a little different for each client. For AR Northwest, the plan of the business changed mid project. Initially, the business was intended to be an industrial repair and calibration service but the client saw the demand for home repair and renovation in his area. The initial designs for the logo was a call out to industrial equipment but after the change, the client wanted a clean simple logo that reflected the Home Repair and Renovation process. After this change, I saw that the lettering in the logo mark resembled the trusses of a home, the client agreed and I was able to create the clean and professional logo that the customer wanted.
Logos
I love designing logos and tend to lean toward simple, clean designs. Though in the case of Rushing's rarities, a more complex historically inspired design was more appropriate.
