The National Hound and Tree Dog Association's online presence
NHTDA.org
The National Hound and Tree Dog Association is a group of state organizations that come together to raise funds to be used for the preservation of the recreational and professional training and use of hounds and working dogs. The goal of this website is to provide all of the necessary information anyone would need to learn about this organization.
From the logo and their donation forms, to the hand coded website and Facebook page, every aspect of this identity is meant to evoke strength and national cooperation.
I was tasked with building their brand, and website from scratch. Starting with the logo, I chose to lean toward a patriotic feel, and to keep things simple. The because the client base has a large number of elderly users, I chose to build the website as a single page, with links to jump to sections to avoid confusing the users with a maze of pages.
Double U, LLC
Double U, LLC is an online retailer who mostly sells GPS tracking equipment for Hunting dogs and self branded apparel. When I was hired on at Double U there was an established logo and the beginnings of a color scheme but not much else in the way of identity or branding. In my time there, I established a unified identity and helped to solidify their brand as the top hound hunting supply company in the US.
The identity that I established for Double U extends from their website, to their mobile site and across all of their printed ads. I designed apparel, vinyl decals, Houndsmen Magazine (a 68 page semi annual magazine and catalog) and even a truck wrap.
